Interesting Research on – What No One Ever Told You
Millennials make up a significant portion of the population. Another considerable portion is then made up of the Generation Z members. The combination of those segments makes up about half of the total population we have. When you are in business, especially marketing, you have to consider this figure.
An assessment of those two groups reveals certain unique characteristic among them; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is what you need to know when making a marketing strategy for Gen Z and the millennials.
These groups are interested in great experiences. The previous generation were more into the functionality of a product or service. That leaves you with the task of talking about the experiences they can expect from using your products and services. You therefore need to show them what impact your products and services bring to their lifestyle.
You need to focus more on online marketing. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are not familiar with spending time offline. You, therefore, have to take your marketing campaign to where they are. Social media platforms should replace all your print and traditional media marketing platforms.
You also need to tell them what your brand is about. You cannot expect them to buy a product on the basis that it works. They first look at the vision and mission of the brand that presented the product to them. You, therefore, need to develop your brand with such concerns well defined, and in line with what the youth value. They are concerned over matters such as global warming and climate change. Selling eco-friendly products make it easier for them to pick yours off the shelves.
You also need to adopt gamification marketing. The marketing approach includes the use of gaming techniques like ranking lists, competition, and scoring systems. You can tell when you decide to sell fitness devices. You can initiate competitions all over the country in which customers attempt to outrun each other. They will use the connected devices to collect and share their data, which allow hem to fall in love with the products. You end up with a lot of attention focused on the products, and buyers ready to spend on them.
Marketing to Gen Z and millennials comes with so many hurdles you need to clear. They have the most diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
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